About Us

Nestled in the Mississippi River bluff town of Winona, Minn., Watkins has been America’s pioneer in natural living since 1868. As America’s original natural apothecary manufacturer, Watkins uses only the finest natural ingredients in its diverse lines of personal care, home care, remedies and gourmet extracts and spices.

Our Mission:

  • To be the most trusted natural products company.

Our Core Values:

  • We demand of ourselves the highest level of integrity.
  • We focus on meeting our customers' needs and exceeding their expectations.
  • We provide our investors an attractive return.
  • We always take accountability for our mistakes.
  • We encourage employees to develop, grow and improve quality of life.
  • We contribute to the overall quality of life in our communities.

Our Brand Promise:

  • We promise our customer a feeling of timeless comfort with every product.
  • We promise our customer natural products.
  • We promise our customer a perfectly consistent product.


Our Executive Team

From small beginnings to the company we are today, we’ve always aimed to exceed customers’ expectations. Our executive team strives to uphold a mission of integrity, consistency and timeless comfort with our natural products.


Career Opportunities with J.R. Watkins Incorporated

Are you crazy for all-natural ingredients and good, old-fashioned, hardworking products? Well, then we think you’ll fit right in.


In the Media

We’re not the only ones who love our all-natural products. J.R. Watkins is proud to be featured in pages of your favorite magazines.